Where to Start with Video Advertising

Where to Start with Video Advertising

Online advertising has changed and between the end of 2013 and the end of 2014, the amount of time that people spent watching video on the Internet grew by 38.5%, that is a lot of video adverts. If we at the statistics in even more detail, every month, more than 1 billion people watch 6 billion hours of YouTube video.

Benefits of advertising on YouTube

If your business creates online content or ads, you can use video advertising to connect with your audience. Google says that “Video ads can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world or put the camera on yourself and explain how your product or service can benefit your audience”.

Just like Google AdWords, you can use your online adverts to reach just the right audience. If you already have the video created and ready to upload it is possible to set up a video campaign in only a few minutes.

Video advertising can also be measured. You can link your video advertising account with your AdWords account to track views, costs and budget details. If you want more details about the success of the campaign you can visit the “Analytics” tab in your YouTube account.

You can also target users based on their past interactions with your videos or YouTube channel. This is a very efficient style of marketing and If you’ve linked a YouTube account to an AdWords account already, Google/YouTube can create custom one’s for you automatically.



YouTube and Audience Engagement

The majority of internet users use YouTube every day. YouTube’s unique combination of video access, sharing and community create an unmatched opportunity for audience engagement.

The amazing thing about adding your advert to YouTube is that you can facilitate discovery of and engagement (shares, comments and likes) with your video ads by promoting them via YouTube advertising and hosting them in a YouTube curated profile page.


Digital marketer and video creators can learn a huge amount about their viewers. YouTube, like Google, offers its customers a sophisticated set of measurement tools, including YouTube Analytics. This will provide the user with everything from Audience demographics, levels of engagement and performance.



Reaching potential customers

So how does this type of advertising reach the desired audience? YouTube and the Display Network offer a variety of ways to reach particular audiences:

Keyword contextual targeting: Just like you would with an AdWords campaign you can use keywords that will help match your ads to web content.

Demographic: Again you can filter your target market so that you reach people by age, gender or parental status.

Topics: Reach people based on certain topics.

Affinity audiences: There are a number of ways you can increase views, however, affinity audiences allow you to select from interest-based groups to reach potential customers at scale and make them aware of your business.

You can find out more about YouTube advertising via the Google Search Partner Guide.